Anya Hindmarch FW2015 collection is fun and quirky. The is something about being the the M25 with a clear road and the combination of lights, reflective surfaces and your favorite piece of music that can put you into a wonderful (safe) driving trance.
Anya Hindmarch loves the iconic graphic signage with its purity and efficiency of message and the subtle humour that's created when it's used in an unexpected way.
These are the elements that she have explored creatively this season, through quite complicated techniques, such as leather marquetry and thermal bonding.
It also felt like the right moment to add other product categories, playing with the placement of graphic across coats, fur and pieces of knitwear. A beautiful coat or powerful scarf can be as mood altering as a great handbag.
She see these more as an extension of the accessories, rather that the launch of ready to wear. They are the pieces she wants to wear now.
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