2015-10-13

GIVENCHY Celebrate The 10th Anniversary of “Le Makeup” Collection


Givenchy - the epitome of aristocratic elegance, creative freedom and trendsetter, stages the impactful return of Parfums Givenchy to celebrate the 10th anniversary of “le makeup” collection in the early November exclusivity at Lane Crawford Canton Road. The de Givenchy family had the title of Marquis. Its first couture house and showcase was brought to life in 1952 by Hubert James Taffin De Givenchy. His design is a combination of elegance and spontaneity. Not long after, Hubert met his life-long muse Audrey Hepburn, whom he dressed in <Sabrina> – the film that won him an Academy Award for Best Costume Design in 1955. Ever since, Audrey Hepburn had become the image ambassador of Givenchy. She has the touch of grace and spontaneity whom naturally link to the label of Givenchy. In 1957, the house designed the first fragrance “L’Interdit” which is dedicated to Audrey Hepburn.


 After the success of the first fragrance, the brand collaborated with a team of Swiss researchers and finally Parfums Givenchy launched its cosmetics line in 1989. After 15 years in expertizing in cosmetics, Nicolas Degennes, Makeup and Colour Artistic Director at Parfums Givenchy, has created a new makeup collection “le makeup”. Today, celebrating the 10th anniversary of the “le makeup”, Nicolas cements the position of Parfums Givenchy at the forefront of the industry thanks to his fashion-conscious and innovative mind.


Working closely with Riccardo Tisci, Creative Director of the Givenchy Couture, Nicolas Degennes keeps on injecting key seasonal elements of the Givenchy collection into his makeup creation. He renewed the Le Rouge lipstick by embossing black lambskin and opulent floral prints. Besides the ultra-chic makeup collection, Givenchy also created the ultimate skincare ensemble with miraculous ingredients. Givenchy took more than 10 years of research to extract the precious essence of Algae, an extremely rare algae essence found in deep sea, to develop the revolutionary age-defying elixir Le Soin Noir. Other star products include the Gentlemen Only cologne and Dahlia Divin for women. The fragrance line receives wide acclamation in the market and enjoys enviable popularity around the globe. Parfums Givenchy creates every item with novelty and singularity that embodies aristocratic elegance, sophistication and opulence, at the same time remains daringly modern.


Launched in 2006, the innovative, visionary loose powder is now one of the most coveted products in Asia. The one-of-a-kind 4-shaded loose powder is a bespoke solution for perfect complexion. Delicate and velvety smooth, the feather-like 4 shade powder provides a long lasting result with a matte, air brush finish for all skin tones and skin types. Easy to apply, the powder can be used after foundation or alone to create a clear, bright complexion for a whole day.


Distinctively encased in delicate black embossed lambskin, the Le Rouge lipstick is accentuated with triangular studs to complete a chic statement that evokes the accessory creations of Givenchy Haute Couture. The intense colour delicately envelops the lips for a long-lasting semi-matte effect. Offer in 18 shades to enrich the lips with sensuality in just one stroke.


Le Soin Noir, the most precious legendary creation of Givenchy skincare, captivates the world since its debut in 2008. After years of development, the advanced formula is combined with two exclusive alga essences: Black Sap and the newly introduced Golden Sap to rejuvenate every skin cell with exceptional vitality. Le Soin Noir revitalises, contours, plumps, moisturizes, enhances translucency and reduces winkles of the skin, providing women with a 6 in 1 extraordinary age-defying solution. The light weighted, velvety texture of the deep-black Le Soin Noir will turn transparent upon application, releasing nutritious ingredients and stimulating the production of collagen and elastin in the skin: A true age-defying treasure that revolutionises skin revitalising treatment.


At the heart of the widely applauded Givenchy fragrances is the alluring Dahlia Divin inspired by Alicia Keys. Dahlia Divin is sealed in an elegant pink gold bottle sparkling with jewel-like glow of an Haute Couture gown, sophisticated yet tantalising. The fruitful accent of the delightful aroma is blended with a crisp floral nuance and a graceful note of wood. The fragrance envelops the skin with sensational aura that brings out the inner goddess of the wearer.


No comments:

Post a Comment