M Missoni @ FW2015/16 Ad Campaign

M Missoni FW2015/16 Ad Campaign find inspiration in the collection’s mood: “the techno-girl from shangai”: it looks to a far-off world girl, living in china, but close in time, in a contemporary universe, who is very much into the metallic glints, the intrigues and enchantment that city sparks.

Behind the lens, fashion photographer Mel Bles, working with the Australian model Astrid Holler, gave life to an hyper-real and hyper-contemporary idea of woman, having as backdrop for the M Missoni collection a dichotomist location, with a synthetic and technologic nature, capturing the textures, kaleidoscopic colors and patterns of the whole collection. Art direction is by Jasmine Raznahan, styling by Vanessa Reid. The images are accompanied by a video based on the concept of digitalized and distorted speed, “techno” indeed, and on the over lapping of graphics and surreal images, where sounds and colors are matching together to make the whole collection shine