See By Chloé FW2015 ad campaign cast across the streets of Europe to embody
the collection with an independent and carefree sense of individuality. Marking
a return to the Paris Atelier and the first See By Chloé collection under the
creative direction of Clare Waight Keller, the series of portraits taken by
Matteo Montanari features a group of twenty girls discovered in Berlin, Brussels,
Copenhagen, London, Paris and Stockholm. Each brings a unique, nonchalant
perspective to the styles - expressing moods, attitudes and styling that is
entirely their own. The intimate shots and accompanying short film bring their
personalities to the fore, painting a diverse portrait of the contemporary See
By Chloé girls and their radiant, playful femininity. Diverse, in love,
energetic, natural, sentimental, modern, curious, sarcastic, sleepy,
artistic, indecisive, generous, fun and romantic.
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