2015-06-17

MCM x Beats by Dr. Dre Celebrate Collaboration @ Star-Studded Event in Shanghai

  
MCM x Beats by Dr. Dre hosted an event in Shanghai to celebrate the launch of their limited edition collaboration recently with celebrity DJs Mademoiselle Yulia (Japan), Becarefulee [aka Sam Lee] (Hong Kong) and Wordy (China) held down the decks all night long together with other 300 guests.


The Beats x MCM Collection includes Beats Studio Wireless headphones, the Beats Pill Character bundle portable wireless speaker with stand, and the Tour earbuds, and highlights the brand's signature sound experience and lightweight design, with luxury cues reflecting MCM’s rich heritage.



Cases are wrapped in MCM’s signature Cognac Visetos monogram and the Beats Pill Character bundle comes complete with a functional mini MCM iconic backpack. Available at MCM stores, select retailers and on mcmworldwide.com in the end of June 2015.


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