BVLGARI @ Diagono Magnesium Concept Watch

BVLGARI celebrated the 40^th Anniversary of the iconic Bulgari Roma and unveiled the Diagono Magnesium concept watch at Baselworld 2015. For this celebration the luxury brand introduced the ultra-thin Bulgari Roma Finissimo collection, symbolizing the return to the origins of the sign born in 1975, respecting the original codes. The Bvlgari press conference and cocktail party was hosted by Jean-Christophe Babin, CEO of Bvlgari Group, who presented the Diagono Magnesium “wrist-vault” watch along with Carlos Moreira, WISeKey’s CEO. 100% Swiss, 100% security, 100% luxury, 0% gadget: Diagono Magnesium is the first concept watch able to guarantee total security of personal information. The watch is at the complete opposite of everything the world of so-called connected watches is able to offer. A self-winding mechanical watch incorporating all the codes of luxury, as well as an electronic passport connected to the watch and its wearer, whose confidential data now enjoys total protection. This veritable intelligent “wrist-vault” is the result of a partnership between the luxury brand and WISeKey, a leading Swiss company in digital security and data storage.