MAX&Co. FW2014/15 @ Glitterati in Town Hong Kong Fashion Show

MAX&Co. FW2014/15 <Glitterati in Town> Hong Kong Fashion Show set in powder white with wood grain flooring and runway, the show was a contemporary play on contrasts, underscoring the versatility of MAX&Co. The collection against a crispy clean backdrop in a vibrant modern atmosphere, but not without a hint of autumn air. The runway path formed a perfect square on the stage, offering attending guests a full view of the happenings from any vantage point.

Meticulously design lighting further accentuated the allure of collection on show, which captured the imagination of the attending guests. The show also featured a photo area decorated in floral and foliage patterns for photo option.

Meanwhile, to celebrate the newly revamped boutique at ifc, an exclusive limited edition “Pijama ❤ MAX&Co.” accessories in collaboration with the Italian brand Pijama. Featured in the fashion show for the preview of attending guests, the collection offers three models - a maxi tablet pocket, medium pocket and mini purse made from durable neoprene “dressed” in jacquard in six different colorways to match different personal styles.

The collection is characterized by three elements: dress, coat and knit. The signature Corolla dress, above all, best expresses the myriad facets of contemporary femininity: snug bodice, tailored waist and skirt which billows out like a blossom. This go-to style of the season is enhanced with dashes of brilliant colors and rich geometric patterns or prints. Another staple of an autumn-winter wardrobe is overcoat. 

An impeccable overcoat represents an affirmation of style capable of instantly transforming an outfit. For a stylish and elegant look, the season’s overcoat offerings at MAX&Co. take on impeccable cuts with a masculine panache and update with richly textured materials.  Equally desirable are knits of the new season made with airy and fluffy fibers with a tactile surface. Monochromatic design, such as turquoise, add to the clean style of the knit cardigans, while color blocking and geometric patterns bring out the unique appeal of the seasonal staple.