Juicy Couture FW2014/15 @ Fashion Presentation

Juicy Couture’s FW2014/15 collection returns to Hollywood and evokes the effortless cool and irresistible glamour of Los Angeles as the Juicy girl returns home from her summer travels to embrace the new season with a sense of intrigue and adventure. “Go West” continues to be an inspiration to explore passions and create a unique journey while exuding the true LA style of the brand’s heritage. The Juicy girl moves seamlessly from natural beauty to sultry vixen to sweet Lolita: a true Hollywood Ingénue.

The collection’s influences range from the rebellious punk rock days of the Viper Room to the fresh natural beauty of the hills and the irresistible glamour of celebrity style. Yet the Juicy girl’s alluring attitude and inherent sense of style adds that touch of je en sais quoi, as she causally throws menswear inspired coats over floral-printed dresses, and pairs faux fur vests with mixed lace blouses and over-dyed distressed denim. She styles her fall favorite with signature Juicy mirrored aviators and blinged out watches, stacked with pave bangles.

The essence of Hollywood style is fun and carefree yet always elegant is explored through the collection’s offering of updated core wardrobe staples. Vintage-inspired floral, romantic lace and oversize knits are styled with tailored outerwear in novelty fabrics. While leather and leopard print moto jackets add a cool and sexy edge to printed rompers and A-line dresses. The iconic, casual luxury staple track dressing.