Victorinox Swiss Army celebrates its 130th anniversary and has created I.N.O.X., a
new watch that pays tribute to the history and industrial know-how of the brand
by showcasing the values that have made it famous: authenticity, strength,
quality, expertise and Swiss design. The name I.N.O.X.
comes from the French word for stainless steel, the solid, durable and
corrosion-resistant material that Victorinox adopted more than 50 years before
it became the norm in the Swiss watch industry. Marking a shared link between
cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A
concentrate of Victorinox’s DNA, it represents nothing less than the very
quintessence of the brand.
An exceptional celebration requires an exceptional watch. I.N.O.X. demonstrates a level of robustness never before achieved in watchmaking. Designed to withstand unusual stress, it has passed with flying colors a ruthless battery of 130 strength tests. The number, 130, was not chosen randomly. Beyond the standard certification tests of the Swiss watch industry, a series of new tests was developed specifically for I.N.O.X. They reflect Victorinox Swiss Army’s passion for pushing boundaries and imposing new rules on resistance.
In its quest to achieve ultimate strength, the brand’s testing team sacrificed no fewer than 421 I.N.O.X. prototypes over a period of six months. Given I.N.O.X.’s extraordinary robustness, one would expect it to look like a bunker. Its elegance, however, is apparent at first glance. The refined design of the 43 mm stainless steel case is enhanced by a skillfully polished hexagonal bezel. Available in three colors (black dial and strap, khaki green dial and strap, navy blue dial and strap), it can be further personalized with a bumper. A totally new accessory in the watchmaking world, this removable protector in silicone and nylon lets you change the watch’s look to match your mood. Office, mountain, leisure and evening, nothing beats the I.N.O.X. for versatility: it can be worn anywhere, anytime.
Special note: the 130 watch tests were run without the bumper. No cheating: I.N.O.X. has nothing to hide and nothing to fear. Unique and different, it is the opening salvo of a new collection that will be developed next year.
I.N.O.X. will change your perception of quality and functionality. Its primary functions are telling the time and the date, yet its robustness, craftsmanship and style, make it the rightful heir of the famous Swiss Army Knife, and thus your perfect “Companion for life”.
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