MELISSA @ FW2014/15 Presentation

Melissa has its début on the runway with the show of the Melissa Nation collection, where the main launches for FW2014 was also presented. Inspired by the richness of multiethnicity of different peoples for around the world, Melissa invites a star-studded team to translate the theme. The values of this theme include happiness, friendship, love and collectiveness. The team Daniel Ueda and Pedro Salles, working for the first time together, have created what can be called Melissa’s prêt-à-porter. They called several designers to action so that they could materialize images that only existed in their minds.

The starting point for their choices was their familiarity with each of the chosen designers with the universes that would be touched upon, and with the materials that were used. Rober Dognani, Vitor Zerbianto, Yoon Hee Lee and the brands Printing, L´Etage and Apartamento 03 created pieces that can be mixed with one another, staying true to the concept of a trip in which one buys several things along the way. The styling team created looks that are the definition of “all together now”, where one element or another identifies its country of origin, but subverting its obviousness. Among the countries that served as inspiration are China, Japan, Mongolia, Mexico, Peru, India, Tibet, and of course, Brazil. The African continent can also be found in the mix.

Silvio Giorgio customized wigs ordered from New York for each look, and the makeup signed by Robert Estevão presents a fun and colorful touch, which is part of the brand’s tradition. Claudia Savelli also created the accessories especially for the show.

  

To rock this explosion of colors and ethnicities, the 20 members of the Orquestra Voadora of Rio de Janeiro land at Parque Villa-Lobos. The musicians promise to deliver a big patchwork quilt of cultural references that create something new. Their main band used as their inspiration the great master Fela Kuti and the Brazilian black scene from the 70s.

<Melissa Ascension + Gareth Pugh>

Daring and irreverent. So is the model created by this British designer for his second line for Melissa. The futuristic wedge composed with geometric cutouts and a platform sole, has a printed insole in five color variations, including metallic tones. Perfect to complete any outfit!

 <Melissa Aerilon + Gareth Pugh>

With a futuristic B&W print insole, Gareth Pugh’s flip flop arrives for the winter 2014 season in five distinct colors: polished black, matte black, metallic blue, silver and white.

<Melissa Ultragirl + Gareth Pugh>

The futuristic Gareth Pugh print covers the Ultragirl shape in five different colors - red, blue, black, purple, and silver.

Melissa + Karl Lagerfeld comes to his second capsule collection for Melissa, Karl Lagerfeld drew inspiration from his clothing to create the season’s most desired models.

<Melissa Grove Love + Karl Lagerfeld>

Inspired by Karl’s glove, this model with heels and rounded cutouts will be a hit among fashionistas this season.

<Melissa Ultragirl + Karl Lagerfeld>

The classic Ultragirl model comes revisited with the application of sunglasses, the same used by the designer in his appearances, for women who love a funny touch in their attire.

<Melissa Ultragirl Heel+ Karl Lagerfeld>

The Ultragirl Heel pays the same homage to Karl Lagerfeld with this flat model, receiving mini sunglasses on its upper part. The designer lives to launch trends and drive women crazy.

<Melissa Seduce + Karl Lagerfeld>

Karl Lagerfeld was inspired by the greatest soccer competition in the world to recreate the Seduce model for the winter collection. The shape receives the application of a soccer ball on its upper part in several color options. For more discrete girls, the ballerinas receive a bow application.

<Melissa Black Tie + Karl Lagerfeld>

The white shirt and black tie often seen on Lagerfeld arrives for the winter 2013 season as a two colored flat bootie. Simply luxurious!

<Melissa + Viviene Westwood>

One of the most influential designers of our time, since the ‘70s Vivienne has transformed underground culture into objects of desire. After bringing the punk-rock

movement into the mainstream, she continues to seduce the world with her eccentric and irreverent creations.

<Melissa Satyr + Viviene Westwood Anglomania>

For the winter 2014 season, this English designer presents a charming retelling of an ankle boot from her mother brand, with an anatomical velvety upper and opaque heel. This new model follows the eccentric and irreverent feel of Vivienne Westwood’s creations.

<Melissa Ultragirl + Viviene Westwood Anglomania>

For the winter, Vivienne Westwood composes the ultragirl model with a tartan (plaid) print on the upper part of the shoe.

<Melissa Mini Ultragirl + Viviene Westwood Anglomania>

This mini version of the classic Ultragirl enters the collection with a checkered bow, giving these mini shoes a modern touch.

<Melissa Riding + Viviene Westwood Anglomania>

These rain boots with plaid details come in two sole versions: Black for traditional girls – in black, gold and moss green colors; and pink – in tones of silver and navy blue - for more daring women.

<Melissa Bailarina + Viviene Westwood Anglomania>

In four different colors, the Bailarina model features the logo of the British fashion designer’s mother brand.

<Melissa Lady Dragon + Viviene Westwood Anglomania>

Vivienne Westwood’s peep toe shape mixes the traditional with a fun touch, thanks to the application of a plaid bow or a pink metallic heart.