KIEHL'S @ Deep Cleansing Flower Power

KIEHL'S introduces the Deep Cleansing Flower Power, the gentle, paraben-free Calendula Deep Cleansing Foaming Face Wash inspired by its iconic Calendula Herbal Toner. In the 1960’s, Kiehl’s first introduced its Calendula Herbal-Extract Toner, formulated with hand-picked Marigold flower petals, which are still placed into each and every bottle by hand. This 50 year old, iconic formula, quickly became a worldwide customer favorite, selling 1 every 20 seconds globally.  Today, Kiehl’s chemists are proud to harness the time-tested power of Calendula in a new formulation, Calendula Deep Cleansing Foaming Face Wash, developed to thoroughly, yet gently clean and refresh skin.

Since 1851, Kiehl’s chemists have relied on the power of carefully selected ingredients to balance their highly effective yet gentle formulations, an approach that still continues today. Kiehl’s chemists developed this formula utilizing two gentle surfactants to actively remove surface dirt and oil, while ensuring the skin barrier is protected. Additionally, to nourish, soothe and hydrate the skin, Kiehl’s chemists utilized Calendula Flower Extract for its soothing properties and Glycerin, for its ability to pull moisture from the air to replenish and help keep the skin hydrated.

“We carefully selected an amino acid-based surfactant to cleanse deeply while ensuring a gentle yet rich foam, while a vegetable-based surfactant further boosts our product’s ability to sweep dirt and oil away,” shares Dr. Geoff Genesky, head of Kiehl’s Skin Care Laboratory, Research and Innovation Manager. “The first step to achieving healthy-looking skin begins with gentle yet effective cleansing that protects the skin barrier. Harsh cleansers such as alkaline based ones can damage the skin barrier,” states Dr. Adam Geyer, Kiehl’s Product Development Consulting Dermatologist. “Once there are tiny cracks in the skin barrier, it increases the possibility of irritation and allergies. When cleansing the face, using a soap-free formula is an integral part of maintaining the skin barrier function.”