JUICY COUTURE @ SS2014 Fashion Presentation

Juicy Couture SS2014 collection evokes the thrilling, carefree spirit of the open road with a nod to the brand’s LA roots. Inspired by the journey through life, the concept of “Go West” emerged as the collection muse - true Juicy girls who embrace freedom, fun and fashion. Gingham, florals, cheetah prints and stripes abound in a collection brimming with bold prints, eye-catching graphics, new proportions and punches of color, as feminine as they are daring. With influences from the rock era and the Bohemian glamour of the 70s, the latest collection feed the Juicy girl’s passion for the adventure more than ever.

The irreverence, confidence and youthfulness characteristic of LA style is infused into the brand’s Spring 2014 offering, with fresh, modern styles added to popular categories, including jeans, dresses and handbags. The brand’s signature track collection also continues to be updated with more mix and match options. Following silhouettes, breezy blouses, and more body-conscious ponte dresses that exude coolness, without sacrificing comfort, lend a sense of ease to the collection. Juicy Couture has collaborated with multimedia artist, Baron Von Fancy, to create a capsule collection of graphic tees and accessories bearing Juicy catchphrases in Von Fancy’s signature, bold, hand-printed font. Bringing fun to spring shopping, Juicy Couture will also introduce a “Spring Break” beachwear collection, letting the Juicy girl strip down to lighter, layered looks for days on the beach and nights out to the town.

Beyond the brand’s core seasonal ready-to-wear and accessories, Juicy Couture’s expansion into the activewear category with the launch of Juicy Couture Sport. The trend-driven collection will focus on fashion, while meeting today’s performance standards. This new category cements Juicy Couture’s position as a lifestyle brand, proving it can take you from the work to the gym and everywhere in between.

Following the spirit of the “Go West” campaign, the Juicy girl chases the sun, embracing freedom, fun and fashion. Summer is all about experiential travel for the Juicy Girl, whether she is going to Coachella, visiting an organic market in Napa Valley, finding a new passion with beach yoga in Tulum, or looking for treasures in the markets of Rio de Janeiro. For Summer 2014, the Juicy look is designed for traveling: an eclectic collection mixing pattern and prints, hard and soft, and featuring easy-luxe silhouettes for the perfect wardrobe to wear from Malibu to the markets of Marrakech.

Juicy Couture’s summer offering features LA-style staples like jean shorts, flowing maxi dresses, crisp, cool chambray, and breezy beachwear, which can be thrown on at a moment’s notice. By day, the Juicy girl favors a vivid palette with tropical florals, punchy paisleys and bold stripes, interspersed with earthier tones reminiscent of the sand and sea. The sunset gives way to seductive animal prints, rich jewel tones, graphic black & white, and decadent embellishment just the tools she needs to dance the night away.

Between her summer travels, the Juicy girl keeps both fun & fitness in mind. Hitting the gym in Juicy Couture Sport, she stands out in a mix of eye-catching metallic foil, pops of leopard print and bright color-blocking.

These pieces ensure her performance gear is an extension of her style, for a head-to-toe athletic-glam look. Juicy Couture Swim is ideal for catching some California sun while Juicy Couture Sport puts her at her best for a game of beach volleyball.

 Finally, it’s cocktail time with a beaded miniskirt and sexy tee, topped with a signature mini bag to hold all the essentials. As summer comes to a close, darker, moodier hues and sumptuous, rich fabrics signal the transition to a new season but the Juicy girl will be chasing the sun as long as she can, taking her Southern-California style wherever she lands.