PRADA @ SS2014 Women Collection

PRADA SS2014 Women Collection showcases their strength and fighting spirit being the inspirational source. The setting is stunning, almost violent. The walls bear works by muralists Miles “El Mac” Gregor, Mesa, Gabriel Specter and Stinkfish and illustrators Jeanne Detallante and Pierre Mornet, all of whom were invited to address the themes of femininity, power and multiplicity.

The core concept is style as a mirror-image of the soul; a strong, colourful style. A style to be noticed, not only physically but mentally, too. Style as a tool to be heard.

The collection includes the full range of the brand’s classics, here reinterpreted and mixed. These are one-of-a-kind pieces made with haute couture construction techniques and present internal corseting and exclusive linings. Dresses and coats are teamed and layered with “incorrect” items, all of which are different to convey the manifold aspects of womanhood.

Brilliant colours and bold prints echo the subjects of the murals and are enriched with exquisite embroidery of semiprecious stones, Swarovski crystals and bugle beads. This kind of embroidery requires many hours of highly-skilled artisan work. The final effect is extremely modern.

The range of fabrics is dominated by wool natté double, jersey double, inlaid mink, ribbed viscose knitwear and cady crêpe.

Eye-catching sport-driven elements such as edge trims, footballers’ socks and the footwear’s rubber soles and details highlight the active, dynamic character of this spirited woman.