H&M @ The L.O.G.G 2014 Collection

H&M The L.O.G.G collection is inspired by a Surf style in a new modern way. The feeling is retro, looking back at the 50s and 60s, rather than the Hawaii surf style.

Each style is clean, sporty, preppy and urban. It is the kind of pieces you wear at the beach but also outside - a stylish rather than garments only for surfers.