TOD'S NewJ.P. CLUB @ Beverly Hills Boutique

Tod’s opened its J.P. Club at the Beverly Hills Boutique marking the debut of this concept in the US market. This special men’s club on the boutique’s third floor has been created with an innovative ambiance in mind and is dedicated to men who love quality and craftsmanship.

The warm and comfortable atmosphere is reminiscent of an exclusive, modern club. Whiskey blends, rare wines are served from the bar, and specialty cocktails from a renowned mixologist, while creating their bespoke pieces. 

Handmade pieces from the men’s J.P. Tod’s Sartorial collection which includes five shoe styles and three bags are displayed throughout the club. Each creation in this exclusive collection echoes the heritage and Italian craftsmanship of the brand. The pieces are displayed in sophisticated leather suitcases; a form of presentation typical of the way Tod’s exhibits its unique leather goods.

The idea for the J.P. Club came to Tod’s President Diego Della Valle when he was thinking of himself as a Tod’s customer rather than the Company’s owner. He wanted the consumer to feel the brand’s DNA and experience the lifestyle component of the brand. This unique club helps better connect the customer to the overall Tod’s experience which celebrates refined elegance and sophisticated Italian style.

The first J.P. Club was launched last June 2013 at the flagship store in Milan and the second J.P. Club followed in Los Angeles, the first such club in the U.S. Other international cities - Paris, Shanghai and Tokyo - also include designated Sartorial areas in the store where customers can purchase the J.P. Tod’s Sartorial collection.