Salvatore Ferragamo SS2014 Ad Campaign brings the warm afternoon light passes through solids of intense colours, immediately revealing the Californian setting. Distinct and undeniable shadows multiply on structures reminiscent of the work of Mexican architect Miguel Angel Aragonés.
They produce intangible geometries that amplify the scene creating a sense of dynamism and
possibility. This sensual yet rigorous set features Daria Werbowy and Sean O’Pry, shot au naturel by Mert & Marcus.
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The photos capture gestures and movements as if in pause mode but not freeze-frame. There is an intense but relaxed energy to the pictures: the mellow colours and athletic physicality communicate vitality, warming the clean lines of the clothes and the laudable precision of the accessories.
The dialogue between geometries and sensuality creates subtle short circuits, suggesting seductive scenarios against the light.
Creative Director: Massimiliano Giornetti
Photographer: Mert Alas & Marcus Piggott
Models: Daria Werbowy, Sean O’Pry
Hair: Garren Defazio
Make-Up: Yadim
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