Marks & Spencer Unveil New Line Up of Leading Ladies

Marks & Spencer unveil new line up of Leading Ladies to front its SS2014  advertising campaign. Emma Thompson Actress, Screenwriter & Author, Annie Lennox OBE Singer/Songwriter & Human Rights Campaigner, Rita Ora Singer/Songwriter, Alek Wek Supermodel, Activist & Artist, Baroness Lawrence of Clarendon OBE Campaigner & Life Peer, Lulu Kennedy Designer & Fashion Guru, Rachel Khoo Chef, Writer and Broadcaster, Roma Agrawal Structural Engineer and Advocate for Technical Careers.

An eclectic group of influential British women take centre stage to define the spirit of the campaign. An international supermodel, a music icon, a campaigner, a BAFTA recipient for Best Actress and an acclaimed engineer are just a few of the women that will showcase the M&S Spring/Summer ’14 collection, shot by the iconic fashion photographer Annie Leibovitz. The latest Leading Ladies campaign celebrates British women from diverse backgrounds and professions – united by their strong sense of personal style and inspirational achievements. Whether it is through a selfless dedication to a cause, entrepreneurial and creative flair or pushing the boundaries of design, each woman is truly inspiring and unique in her own way.

The Leading Ladies are presented in four stunning tableaux images across quintessentially British settings from a coastal scene to the idyllic countryside. Locations include Camber Sands and the Cotswolds. The SS2014 campaign sees a considered edit and interpretation of the season’s strongest trends. A graphic monochromatic palette and abstract prints are dramatically positioned alongside feminine pastels and shimmering metallics to depict a fresh aesthetic. The campaign launches in Hong Kong at selected stores by end of April, 2014 as a continuation of Marks & Spencer’s commitment to British style, outstanding quality and inspired innovation. Selected shots from the campaign will also feature in Marks & Spencer’s international flagship stores in France, the Netherlands, Greece, Hong Kong, China, India, Hungary, Russia, Turkey & Singapore.