THE SWANK @ SS2014 Ad Campaign

THE SWANK SS2014  ad campaign fill this season with surrealism in a poetic and dreamy way. A new exciting and inspiring fashion shoot has been specially created in Paris, leading you to the lyrical muse as in Jean Cocteau's works and imaginative world of Alice in Wonderland. Inheriting the contemporary chic and creative mind from the last season, THE SWANK has collaborated with renowned French photographer Stephane Sednaoui and two young talents Yumi Lambert, the supermodel of the time with her one-of-a-kind beauty and appealing Japanese and Belgian background, and Robert Laby, a chameleon with the ability to embody a character and emotion, for a magnificent fashion campaign in this season. Despite the real chill in the winding back alleys of Paris's 5th arrondissement, which is distorted as the whimsical background, both of them have flatteringly interpreted a variety of spring-summer looks that express the contemporary elegance and modernity of THE SWANK.

THE SWANK is to bring this surreal romance this season through an array of young and contemporary womenswear including the spotlights of Paparazzi style from Antonio Berardi, the masterpieces from Antonio Marras, the timeless beauty from Ermanno Scervino, the supernova from Gabriele Colangelo, and the fun and colourful carnival from MSGM, as well as the gentlemen wardrobes such as Balmain's French navy elegance, James Long's Bikers in Velodrome, Les Hommes’s Belgian elegance, Nicolas Andreas Taralis’s dark minimalism and Tim Coppens's 1970s Monte Carlo racer modernity.