ESCADA unveiled the new flagship store at the street level of the Standard Chartered
Bank Building in central Hong Kong recently. The newly opened 307 sqm store offers the
current ESCADA and ESCADA SPORT collections within the new store concept. ESCADA stands for modern elegance, cool
glamour, and sensual femininity. ESCADA offers a lifestyle
concept for dressing, filled with everything from must-have daywear for
business and leisure to glamorous eveningwear. The collections are presented in
a luxurious and relaxed shop environment that allows customers to enjoy a fresh
and spectacular shopping experience.
To mark the occasion, ESCADA held several events at the new flagship store. At noon, actress Michelle Reis was invited to be the guest of honor for the opening ceremony with the top management. The Chairman of ESCADA Megha Mittal and CEO Dr. Bruno Sälzer joined the historical moment of ESCADA’s new flagship store opening. Michelle showed up in an ESCADA floral print evening gown from the SS2014 collection.
+ESCADA+%E4%BA%9E%E5%A4%AA%E5%8D%80%E8%91%A3%E4%BA%8B%E7%B8%BD%E7%B6%93%E7%90%86Mr.+Morten+Christensen%E3%80%81ESCADA%E7%B8%BD%E8%A3%81+Dr.+Bruno+S%C3%A4lzer%E3%80%81ESCADA+%E8%91%A3%E4%BA%8B%E9%95%B7Mrs.+Megha+Mittal%E3%80%81%E6%9D%8E%E5%98%89%E6%AC%A3%E3%80%81%E6%81%92%E9%9A%86%E5%9C%B0%E7%94%A2%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8+%E8%91%A3%E4%BA%8B%E7%B8%BD%E7%B6%93%E7%90%86%E9%99%B3%E5%8D%97%E7%A5%BF%E5%85%88%E7%94%9F%E3%80%81%E6%81%92%E9%9A%86%E5%9C%B0%E7%94%A2%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8+%E8%91%A3%E4%BA%8B-+%E7%A7%9F%E5%8B%99%E5%8F%8A%E9%8A%B7%E5%94%AE++%E9%99%B3%E5%AE%B6%E5%B2%B3%E5%85%88%E7%94%9F%E4%B8%80%E5%90%8C%E4%B8%BB%E6%8C%81%E7%B0%A1%E5%96%AE%E8%80%8C%E9%9A%86%E9%87%8D%E7%9A%84%E5%89%AA%E7%B6%B5%E5%84%80%E5%BC%8F%E3%80%82.JPG)
At night, singer Karen Mok was invited to present at the opening cocktail party and be the guest of honour to celebrate the opening. Karen wore an ESCADA SS2014 yellow embroidered dress to host a toasting ceremony with Megha Mittal, Dr. Bruno Sälzer and Morten Christensen to celebrate the new ESCADA flagship store.
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