THOMAS SABO @ SS2014 Collection

THOMAS SABO launched its SS2014 collection in Hong Kong recently marked the Asia first event incorporating its signature Sterling Silver icons into new creations with the launch of the THOMAS SABO Karma Beads that combines traditional aesthetics with innovative designs.

The THOMAS SABO Karma Beads symbolise positive energy, joie de vivre and fortune and offer exquisite designs which are as diverse as life itself. Filigree, artfully-finished beads in 925 Sterling silver, rose gold or yellow gold plating can be worn on bracelets, necklaces and hoop earrings. The Karma Beads can also be combined with many items from the THOMAS SABO Sterling Silver Glam & Soul and Rebel at heart Collections, hence opening up completely new creative possibilities to express one´s personal style.

  

Exquisite patterns, hand-cut, colourful jewellery stones and cultivated freshwater pearls underline the outstanding quality of this new jewellery range. The THOMAS SABO Karma Beads enable the wearer to be inspired through their jewellery and define their own Karma. The key piece of the collection is the lovingly-detailed ‘Wheel of Karma’ which signifies personal, inner balance and centres the wearer in line with the motto of the collection: Such a good Karma – THOMAS SABO celebrates life!

Company founder, Mr. Thomas Sabo himself, along with the brand´s CEO Mr. Dr. Harald Winzer and CBO, Mr. John Schlueter, travelled all the way from Germany to witness the launch of the highly anticipated jewellery collection.

The atmosphere was highlighted by the impressive campaign featuring the two new brand ambassadors, supermodel Georgia May Jagger, shot by starphotographer Ellen von Unwerth, and Formula One Racing Driver Nico Rosberg. A classical Indian dance show accompanied by celebrity models and actor Ankie Beilke and Carl Ng among others showcased the key pieces of the brand’s latest collections. 

 In addition, a Karma Beads workshop allowed guests to be immersed in the new collection and get a deeper understanding of the story behind, while experiencing the joy to mix-and-match different styles and collections.