Michael Kors Spring 2014 advertising campaign shot by Mario Testino in Cabrillo
Beach themed "Dreamy Spring Romance" in California. “When the weather starts to get warm, our thoughts and
attitudes turn to something a little bit more romantic. We wanted to convey
that relaxed, carefree sensibility in the campaign,” says Michael Kors. Testino
captured Kors’ latest collection on models Karmen Pedaru and Simon Nessman en
route to a romantic getaway. The global campaign debuts in February and will reach 36 countries across the Americas, Europe and Asia. The
images will also appear in digital outlets, as well as social media platforms
and traditional outdoor media placement.
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