Tory Burch Opens Rodeo Drive Flagship

Tory Burch LLC announces the opening of its first West Coast flagship at 366 North Rodeo Drive in Beverly Hills recently marks the fourth boutique in Los Angeles and its thirteenth in California. "Rodeo Drive is so iconic to Los Angeles,” says CEO and designer Tory Burch. “From a global perspective, it is also very important for our brand.”

Reflecting the easy glamour that defines Los Angeles, the three-story, 4700-square-foot space has been custom designed by Tory Burch and architect Daniel Romualdez to create a residential feel. A brass fretwork façade inspired by Chinese Chippendale sets the tone for a beautiful and intimate interior where abaca rugs, brown lacquer walls and cane tables provide a neutral backdrop for seafoam drapes, teal velvet sofas and blue-and-white porcelain.

Decorative elements feel elegant yet laidback gold leaf peony wallpaper mixed with white coral sconces; a Madeleine Castaing carpet in an oak-paneled room; and a velvet sofa under an antique tile mirror Tory discovered in Morocco.

The flagship has several unique spaces as well, from a private VIP room for shopping to a terrace with a working fireplace and living room, blurring the line between indoors and out. The entire Tory Burch collection will be available at the Rodeo Drive flagship, including ready-to-wear, handbags, shoes, jewelry, small leather goods, swimwear, accessories and the new fragrance and beauty collection with Estée Lauder. In celebration of the new Rodeo Drive flagship, Tory Burch created a limited-edition collection - the Rodeo Drive Capsule Collection. The colors, patterns, silhouettes and embellishments are inspired by Southern California's natural mix of bohemian and sophisticated – perennially blooming flowers, the effortless chic of the Sixties and Seventies, the beauty of Old Hollywood. The new collection will be available in stores starting from February 2014.