Paul Lafayet @ Pleasant Memories Gift Box Collection

Paul Lafayet introduces the Pleasant Memories Gift Box Collection and to distinguish these seasonal offerings from the classic collection. The packaging has drawn inspiration from the rich palette of European and Japanese trees as their leaves change colour throughout the year. Warm reds, burnt yellows, deep purples and fresh greens adorn the new collection, while illustrations add to the existing identity of the Pâtisserie Française. These illustrations have been inspired by the two cities that lie at the heart of Paul Lafayet, Hong Kong and Paris. The cultural influences of each city have combined to create graphic elements that capture the perfect balance between modernity and tradition.