FENDI @ SS2014 Advertising Campaign

FENDI SS2014 advertising campaign, named “Waterwall”, as well as the collection, pays homage to FENDI's DNA, to the richness and the highest standards of craftsmanship, especially in FENDI furs, and to water, among the symbols of the eternal city, Rome, celebrated by Karl Lagerfeld with the photographic book The Glory of Water, and also seen in the backdrop of the SS2014 Fashion Show.

  

Shot by Karl Lagerfeld, this new campaign, features two among the top sought after models of the moment, Nadja Bender and Joan Smalls, perfectly embodying the spirit of the collection and the forthcoming FENDI woman season. The models are shot in very seductive and strong poses with a water background that plays with transparencies and silhouettes. Contrasts with visual harmony, the 3D  fur embroidery, inspired by the world of informatics, the femininity and cutting-edge of the clothes often rounded, geometrical, architectural - the natural hair and makeup, everything combines to create a spectacular set of incredibly contemporary images.

Protagonists of these shootings are also FENDI’s iconic handbags as the Peekaboo, in its mini version,  and the 2Jours, together with the newly introduced Petite 2Jours and 3Jours. “For FENDI Spring/Summer 2014 advertising campaign, I was inspired by water, as it is an element of life, a perfect idea for this season that features a light transparent graphic collection. I think this collection matches with water perfectly well. There is an icy fresh feeling that goes perfectly well over the fresh color of the collection,” states Karl Lagerfeld.

Photographer: Karl Lagerfeld

W’S Model: Nadja Bender

W’S Model: Joan Smalls

Stylist: Charlotte Stockdale

Hair: Sam Mc Knight

Make up: Peter Philips