Acqua di Parma has incorporated the experience and suggestions of shaving specialists in an innovative collection of luxurious shaving essentials designed to cater to men’s demands and expectations. The quintessence of Italian style is revealed in small gestures, preferences and habits. It is an authentic, understated style, the hallmark of innate class, of which Acqua di Parma has been a flag-bearer the world over for almost a hundred years. The luxury of minor rituals is embodied in the CollezioneBarbiere creations that perpetuate a rich tradition projected towards modernity. The Barbiere Collection presents a well-balanced synthesis of elegant design, refined textures and stylish packaging designed with the modern man in mind. It is much more than a collection in the sense that it transforms the mundane into an enthralling ritual that expresses masculine elegance. The collection is composed of formulas and accessories intended for the man who likes to looks after himself and enjoy a moment of well-being to sustain him through the trials and tribulations of daily life. The act of shaving is a timeless grooming ritual to which generations of men have dedicated time and attention. This collection celebrates this ritual and will undoubtedly appeal to demanding men who pay increasing attention to their personal appearance and for whom a perfect shave is an unmistakable sign of an impeccable lifestyle. The style of Acqua di Parma’s Barbiere Collection is akin to the style and refined atmosphere of an ancient Italian barber’s shop.
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