LINKS of London AW2013 Presentation

Links of London AW2013 collection consists of numerous themes, Night Time Garden, Star Dust, Diamond Whispers, Dream Catcher and Steel Element among other exquisite jewellery and timepieces. Each year Links of London brings forth an exceptional curated experience, with an overarching theme of “pattern-on-pattern” this year, where press guests could walk amongst different settings including a English afternoon tea themed set, a London jeweler workshop and an English study room, to discover the stories and design concepts behind the new collections.

The latest AW 2013 advertising campaign: the pattern on models blends in together with the background, echoing the theme of “pattern-on-pattern”, spotlighting the accessories and watches the models are wearing. The campaign images give such a strong visual impact so that press guests will surely look forward to seeing Links of London’s latest products for themselves.

English afternoon tea themed set themed with the romantic pattern on the table cloth blends in together with the background and the classic chairs just make the whole set even more poetically elegant. The collections showcased include Dream catcher, Night Time Garden Dawn and the Hope and Driver watches, the whole combination is as luxurious as a woman could hope for!

Another corner imitates the workshop of a London jeweler, with a working table full of essential tools, contrasting with the Effervescence XS, Sweetie XS Candy Gems and Night Time Garden Dusk collections on display. The whole setting represents the exquisite handicraft of London jewelers, showing the unique aesthetic that true Londoners embrace.

The last set-up is an English study room. A vintage typewriter and books placed in order on metal trunks give the whole setting a rich academic air. Showcasing Steel Elements, Driver, Sport Excess and MPH collections, the set brings guests back to the aristocratic space where great British novels were once born. The sense of British-ness so strongly conveyed in this presentation, and bringing away with them the latest Star Dust Collection bracelets as souvenirs, together with an air of nobleness and elegance for the rest of the day.