Jaguar Land Rover Opens Brand New Flagship Showroom in Hong Kong

Jaguar Land Rover opens a brand new flagship showroom at Causeway Bay Hong Kong recently which actively developed this dual brand showroom to provide a more diversified product range and more convenient service experience to customers. To celebrate the grand opening of the showroom, the China-exclusive five-seater edition of the Jaguar C-X17 Sports Crossover concept car makes its debut in Hong Kong.

The brand new flagship showroom is adjacent to the previous showroom located at Top Glory Tower. With its capacity increased to 8,600 square feet, the new flagship showroom is able to showcase 10 new cars at the same time, allowing customers to appreciate the entire model series of two luxury British brands, Jaguar and Land Rover. The showroom has been designed and decorated with modern British style in mind, and will match all the next generation new car series there. With the décor like some pieces of original leather and traditional tea sets brought from the UK, visitors can experience the pleasure and elegance of British lifestyle. To celebrate the grand opening of the flagship showroom, a Liquid Gold Jaguar C-X17 Sport Crossover concept car makes its debut in Hong Kong. With its brand new iQ [AI] chassis, it sets the trend for future brand development. From appearance, the coordinative car body proportion and polished streamline possessed by C-X17 continues the style of Jaguar, which is designed by Jaguar’s Global Design Director, Mr. Ian Callum. The spacious interior of the five-seater C-X17 is designed for a sculpted appearance with enhanced comfort and practicality. 

Featuring bespoke, high-quality, traditionally British-inspired interior finishes and materials, alongside ultra-premium audio system, a luxurious, spacious and innovative cabin has been created. With its intelligent all-wheel drive system, the C-X17 can change between four-wheel and two-wheel drive mode according to the situation. The result is a brilliant and dynamic driving experience. In the future, a range of engines could be chosen for the brand new car models, including Jaguar’s new high-output fuel-efficient petrol and diesel engines. These engines to be built at Jaguar Land Rover’s upcoming UK engine manufacturing facility and will enable Jaguar to offer new vehicles with both class-leading performance and emissions. Other newly added innovative features such as Rear Exit Detection uses sensors to warn exiting passengers of quickly-approaching hazards.