OROTON heralds its return to Hong Kong with the opening of its new boutique at Hysan Avenue recently infusing the brand’s spirit of modern, relaxed glamour and casual elegance into the city’s most stylish set. The sophisticated boutique, with stunning “O” façade, was designed by the Oroton team headed by Creative Director and General Manager Ana Maria Escobar. The design captures the essence of the brand and features the gold tones which are intrinsic to the Oroton name.
The Hong Kong boutique is the first in the world to showcase the new season collection, inspired by 1970s Australian architecture and textures such as stone, brushed metals and natural wood. Key pieces this season include the softly structured Luminous grip-top with a sartorial chain shoulder strap and exclusive “O” clasp in this season’s rich deco red.
Taking the Hong Kong woman from office to out is the zip clutch Centrepiece in new neutral leopard print. Oroton plays homage to its heritage with its occasion pieces in gold and silver signature mesh or adorned with Swarovski crystals, which regularly grace Hollywood’s red carpet including last month’s Emmy Awards.
The boutique features a full range of handbags, small accessories and gifts, jewelry, timepieces, footwear, knitwear and outerwear, along with a collection of essential men’s accessories, which are classic and functional, but always with a point of difference.
In 2010, Oroton selected Hong Kong for its first step in international expansion, with a pop-up boutique in ifc mall for the AW2010 and 2010 Holiday seasons. Three years later, Oroton returns to the city on a permanent basis, bringing with it the elements of enduring quality and attention to detail qualities that have made the brand a must-have amongst the likes of streetstyle stars Taylor Tomasi Hill and Tommy Ton.
Exclusive to the Causeway Bay boutique is the Hong Kong clutch, based on the Opéra style favoured on the red carpet and gilded with Swarovski crystals in a stunning gold, cognac and chocolate ombré. Just 10 pieces of this limited edition piece have been created, giving the most discerning women the opportunity to become part of Oroton’s storied history.
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