LANDMARK Kicks Off Christmas With Season of Smiles

LANDMARK kicked off “1 Smile, 1 Name, LANDMARK” Christmas campaign beneath a snowy atmosphere. For over 30 years, the fountain at LANDMARK ATRIUM has been an iconic location rich with heritage for Central, and it transforms into a must-see destination during the festive seasons in Hong Kong. Central is traditionally the location for families to visit during the holiday season and LANDMARK is where they go to enjoy delectable dining, irresistible shopping and experience world-class Christmas festive decorations. This year is no exception with our ‘1 Smile, 1 Name, LANDMARK’ campaign. The magnificent ‘Infinite Joy Rolling Sculpture’ runs in an infinite loop symbolising our desire to bring ultimate delight to all.

 The “Infinite Joy Rolling Sculpture” runs in time with music, lighting and kinetic mechanics charming both shoppers and passersby alike. The sculpture is complemented by animated reindeers and trees created by local artist Homan Ho that sparkle and glitter through light refraction further brightening up shoppers’ lives. Furthermore, the LANDMARK ATRIUM will have a spectacular light show and simulated snow to create an atmospheric yuletide daily (every half hour from noon to 2:00pm and 5:00pm to 7:00 pm and every hour from 2:00 pm to 5:00 pm). Throughout the festive season, regular musical performances (Wednesday to Friday from 12:30 pm to 2:30 pm) and festive offerings will bringing out the holiday spirit and surprises, and shoppers can discover over 100 exclusive gift items at LANDMARK ensuring their loved ones will break out in smiles.

To further spread the joy, LANDMARK is supporting Make-A-Wish Hong Kong which grants wishes to children with life threatening medical conditions. Shoppers can help make these children’s dreams come true by donating at the dedicated Make-A-Wish counter at LANDMARK ATRIUM. The “Santa Paws Carnival” at LANDMARK PRINCE’S on 7th December will allow children to experience the gift of giving by participating in a Kids Shopping Contest. With a donation of HK$500 to the Make-A-Wish Foundation, children will be given LANDMARK tokens to purchase items in specially designated shops within the building to buy presents for Make-A-Wish children and their family.

LANDMARK is also sharing joy to all on the digital front. Between 1st December and 25th December, visit LANDMARK’s Facebook page (http://www.facebook.com/LANDMARK.hk), create a personalised bear-themed e-card for friends and LANDMARK will donate HK$5 to Make-A-Wish for each card shared. Furthermore, spend HK$1,000 at LANDMARK and redeem a teddy bear wearing a t-shirt with the personalised message on it. Three Make-A-Wish children will also have their stories communicated on Facebook. Share their stories and LANDMARK will donate HK$5 to the foundation helping shoppers make dreams come true for children with life-threatening medical conditions.