ISABEL MARANT pour H&M Fall 2013 Collection

Isabel Marant pour H&M Fall 2013 collection will make an entry to your wardrobe from 14th November onward. Parisian designer Isabel Marant's effortless style has created a widely influential and successful take  on Paris chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, she delivers a genuine French allure.

For H&M, Isabel Marant created a wardrobe of must-have pieces inspired by her signature style. The collection features clothing and accessories for women and teenagers. 

Isabel Marant will also, for the first time, create a collection for men. “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality,” says Isabel Marant.

“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different  elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something  that people really want to wear. We are sure the H&M customers will be enthusiastic about this  collection,” says Margareta van den Bosch, Creative Advisor at H&M.

Born and raised in Paris, Isabel Marant started customising her own clothes while still at  high school. A graduate of the famed Studio Berçot, Marant worked her way up the fashion  system starting with a jewellery line, then adding knitwear, finally launching her eponymous collection in 1994.

Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring grows in popularity season after season.

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