CLUB MONACO Invades The Streets of Hong Kong in Celebration of Urban Cycling @ its Debut Issue of CLUB MONACO JOURNAL

CLUB MONACO launched its first issue of CLUB MONACO JOURNAL for Hong Kong recently. Taking inspiration from the paper-route, this printed broadsheet paper gives readers the opportunity to delve into the world of CLUB MONACO and the role it plays in the lives of urban men and women around the world.

 The content references the brand’s history and heritage, while connecting CLUB MONACO with the worlds of fashion, art, photography, culture and travel. Filled with relevant content and imagery for the Hong Kong market, the CLUB MONACO JOURNAL contains interesting articles, features and profiles.

 “Urban Biking Lifestyle to Explore the City” represents the journey of culture and CLUB MONACO. The brand invades the streets of Hong Kong in celebration of urban cycling starting from Times Square with singer/songwriter Alex Lam and the well-clad rider crew dress in our FW2013 collection take to the streets between Causeway Bay and ifc mall in Central handing out the debut issue of CLUB MONACO JOURNAL.

 At night, St. Francis Yard neighborhood is transformed into a cool New York City block party for stylish men and ladies in town to chill with food truck serving American style street snacks, nacho stand, live saxophone performance, fun gold sprint cycling challenge and D.I.Y tote bag corner to conclude the full day's event.