BURBERRY Hosts Music Event Live @ Its Hong Kong Flagship Store

BURBERRY Hosted a Music Event Live @ Its Hong Kong Flagship Store flown in British band Wolf Alice performed live at the Pacific Place Burberry store marking the first live music performance event within the brand’s Hong Kong flagship. British band Wolf Alice performed a variety of live tracks from their debut album, celebrating their first performance in Asia. British DJ Yann Cavaille and Hong Kong DJ Tedman Lee were also performed live sets at the event.

 Part event space, part store, Burberry Pacific Place is the brand’s flagship store in Asia. The store, which opened in September 2012, is an integration of the brand’s physical and digital worlds, creating the ultimate Burberry experience in Hong Kong. To celebrate the one year anniversary of the store, an exclusive Burberry Hong Kong collection has been designed in limited edition for the Pacific Place flagship. Burberry currently has 16 stores in Hong Kong including Pacific Place, Alexandra House, Elements, Ocean Centre, Russell Street and Silvercord, which is headquartered in London, was founded in 1856. 

Launched in June 2010, Burberry Acoustic celebrates the Burberry heritage of founding, developing and supporting emerging British talent. It is an on-going collaboration with the best of established and emerging British artists across multiple Burberry experiences through the attitude and energy of music.

All artists for Burberry Acoustic are selected by Christopher Bailey and filmed exclusively for Burberry Videos can be viewed on Burberry.com and the Burberry YouTube, Facebook, Google+ and Youku pages. Recent music performances in Asia include White Lies (Singapore 2013), F.U.R.S (Taipei 2013), Khalil Fong (Shanghai 2013/ Hong Kong 2012), Roo Panes (Seoul 2013), Tom O’Dell (Taipei 2012), Ren Harvieu (Beijing 2012), and Keane (Beijing 2011)