8 Ties @ An Installation Designed For Hermès By Miguel Chevalier

Hermès held an “8 Ties” installation compromising two exciting interactive works to be shown in Pacific Place recently. This installation, in which technology and fantasy are united, is an invitation to discover the Hermès men’s silk universe through the eyes of digital virtuoso Miguel Chevalier. The artist integrates eight tie designs into two works, offering an unexpected glimpse of the new collection of ‘heavy twill’ ties. These new designs embody the 2013 theme, “A sporting life”, and feature a variety of sports including horse-riding, running, and skiing, but also “No sport” activities such as gastronomy or poker. 

Miguel Chevalier has been using computers as his principal artistic medium since 1978, thus establishing himself on the international scene as a pioneer of virtual and digital art.

Two complementary installations created for Hermès will captivate the visitor. The first, an interactive, virtual-reality wall projection inspired by the artist’s "Binary Wave" artwork is an enchanting experience. The visitors' movements activate both a generative music soundtrack by the composer Jacopo Baboni Schilingi and animate patterns representing playing cards, pétanque balls or table football players.

The second, more intimate, is an interactive virtual book adapted from his "Herbarius 2059”. In its pages, the visitor discovers the collection of tie designs, each one accompanied by a multilingual lexical background of the sporting and epicurean terms evoked by each design. New and unusual ways of tying a tie are also presented: the simple knot, the Windsor knot or the double simple knot and the multiple Windsor knot.

 “Welcome all of you to Hermès 8 TIES Digital Installation tonight, let's enjoy this exceptional virtual experience by exploring this amazing masterpiece with your friends and families” says Ms Elsa Rameau, Managing Director of Hermès Hong Kong and Macau.