MAX&Co. @ AW2013 Fifties Party Fashion Show

MAX&Co. opened its door in Elements mall and held a “Back to Fifties” fashion show came from the retro-inspired collection of the AW2013 season recently infused with the charm of the bygone era with playfulness and fun in a fashion parade.

The AW2013 collection is from the most intricate to the most minimal motifs, all elements are fearlessly mixed in a play of contrast and classic sophistication that leads to an undeniably fresh fashion vision. Every piece, every fabric, every accessory is infused with a complex femininity to let you discover different occasions and stories with a new mood and look, showcasing the unique attitude of a urban woman. Styles range from energetic and preppy, elegant and graceful, romantic and vintage, to androgynous and tough.

 The new Corolla collection draws attention with the pleated, flared hem that resembles a flower. The luxurious fabrics and jacquard prints reveal an exquisite charm, highlighting the feminine grace and alluring curves.

The Elements boutique unveiled on August 15 marks the 10th boutique of MAX&Co. in Hong Kong. The1,000 sqft store was designed by Duccio Grassi Architects who has executed all Max Mara shops worldwide for over 25 years. The walls clad in wood and brass highlight the natural and minimalistic style, creating an intimate and cosy ambience.