Jeanne Pierre @ First Store Launch in Hong Kong

Jeanne Pierre first store launch in Hong Kong set new standards in cashmere dressing. The brand has been setting new standards in cashmere dressing since 1978 with their constantly-evolving styles, alluring colour palettes and finest attention to quality detail. Celebrating a passion for knitting, Jeanne Pierre’s lines of lush and lofty sweaters with a handmade look has taken the brand from strength to strength. As one of the greatest references in knitwear, their cashmere chic philosophy is enjoyed by modern women throughout the world, who know how to combine luxury comfort with current trends. 

With the help of a new creative team to preserve the brand’s deep heritage, while propelling it onto an exciting trajectory to embrace the future, Jeanne Pierre has much to look forward to. Their first store in Hong Kong at Central/Central showcasing a new streamline identity, slick translucent envelope packaging and Hong Kong’s first ‘Cashmere Bar’. Customers will also find revised classics alongside ready-to-wear fashion forward collections at highly accessible price points. It is their attention to every detail and new combinations of fibres and creative knitting techniques that have positioned the label in a league of its own, as ‘Cashmere Chic’.

Impeccably feminine, casually elegant and comfortable with a sensual cozy feel are the key design directions for Jeanne Pierre. In addition, new advanced techniques to deliver a wide range of effects such as intarsia and geometric forms, add a sophisticated touch to each season. To complete the brand’s full lifestyle vision and explore all of its creative potential, Jeanne Pierre is also introducing other luxurious fabrics such as silk, leathers and refined laces in the upcoming seasons’ inspirations.

At the Cashmere Bar in Hong Kong, women will experience a complete sensory shopping experience including the complete visual display of a full palette of Twin Sets in 18 colours that are updated each season.  This is where the modern woman shops to acquire updated looks to take her from season to season, and from day-to-night with woven essentials for every occasion.

To reflect its full creative identity, the brand re-designed the logo that now appears like a spectrum of bright colors. The slick packaging in the shape of a wide translucid envelope enhances the colorful cashmere and makes it more desirable than ever. Each season, the visuals depict a modern woman who knows how to combine luxury fashion with a personal touch and a cocooning comfort.