In LONGCHAMP QUADRITOWN, you will be able to discover the new “Bigger than
Life” film on Longchamp’s website www.longchamp.com and social networks, showcasing the sparkling Coco Rocha in a dance
battle to the tune of Toop Toop by Cassius. On the strength of the success of its previous film,
Longchamp has decided to go even further this season and is offering a unique
fun experience for Internet users.
Through a digital campaign concentrated on the social networks and website, Longchamp is inviting Internet users to enter the virtual world of “QuadriTown”. After viewing the film, they will be able to play a retro video game featuring a giant woman in a miniature city with a choice of Paris, New York or Shanghai as your preferred destination. It is simply easy! After completing the challenge in QuadriTown, you will gain one point. Also, by sharing the game to your friends via Facebook or email, you will then gain extra points as soon as your friends click through the game. The top 100 contestants with the highest scores will gain the chance to win a Longchamp Quadri leather handbag. Let's keep the fun rolling......
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