Longchamp is revisiting its legendary Légende bag in a very British version, customized with the Union Jack flag to mark the opening of its flagship store “La Maison in Motion” on London’s Regent Street. It offers a reinterpretation of the iconic bag launched in 2007, which can be recognized by its black patent calfskin. Sophie Delafontaine, Longchamp’s Artistic Director, recalls, “It was during a photo shoot for our advertising campaign that Kate Moss saw the bag for the first time and recommended that I add a flamboyant flame red lining. In a way, it was my first collaboration with her.” Since then, the Légende has been seen on the arm of Kate Moss, of course, as well as Kate Middleton, Madonna and Claudia Schiffer. A fashion accessory by definition, this new version keeps its impeccable style with its pure, elegant lines and will doubtlessly be at the top of fashionistas’ wish lists for the fall season. Only fifty examples of this limited-edition bag will be produced, exclusively available in “La Maison in Motion” in London.
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