JUICY COUTURE 2013 Fall/Holiday @ Wild For Juicy Launch Party Event

Juicy Couture celebrates the launch of the Fall/Holiday 2013 campaign <Wild for Juicy> shot by noted fashion photographers Inez Van Lamsweerde and Vinoodh Matadin and the new store opening in ifc mall recently. The campaign features models Andreea Diaconu and Edita Vilkeviciute and styles by Carlyne Cerf de Dudzeele, with a set designed by Stefan Beckman. 

This season, the girl is fearless, pushing life to its limits, embracing her sexy and wild side. The campaign embodies the collections’ bohemian rock sensibility mixed with a touch of preppiness and modern track elements, featuring foil and wax treated jeans, silk dresses, moto jackets, over-the-top statement jewelry and the iconic Juicy Couture leopard print for the season.

 To further enhance the campaign, Juicy Couture is tapping into influencers who embody the ethos and live the Wild at Heart spirit. Each influencer will curate content inspired by their aesthetic and perspective fields - fashion, music, philanthropy and entertainment. The mobile-friendly destination will house aggregated social media feeds, exclusive influencer curations, and a shoppable campaign video fully immersing Juicy Couture fans and provide unique digital experiences.