HACKET AW2013/14 Ad Campaign in partnersip with Pierce Brosnan as the new face of
the brand. Shot by legendary photographer, Terry O’Neill, Brosnan perfectly
encapsulates ‘The Leading Man’ in Hackett’s campaign. Brosnan
stars in a set of seven timeless, cinematic images, with a 1960s twist, which
tell the story of the ‘The Leading Man’ all shot by O’Neill. Wearing Hackett’s
Mayfair collection throughout, Brosnan is the epitome of the successful risk
taker as seen through his many leading roles in films such as The Thomas
Crown Affair and four James Bond films.
O’Neill’s six decades of experience, shooting everybody from Sinatra to Connery, made him the perfect creative partner for the shoot. His unique photographic style captures the natural charisma and iconic presence of his famous subjects. Now capturing the many facets of Brosnan’s character for Hackett, the idea of ‘The Leading Man’ originated in the world of film and theatre, but is a reflection of every man’s desire to be a leader, the best they can be in their chosen field and the star of the show.
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