CHEVIGNON @ Modern Label of Indvidualism

Chevignon new Label Collection creates rich layers through exceptional craftsmanship and a refreshing palette. Instead of sewing the labels on the jeans, the House first scratches some holes on the jeans and sews overlapping labels on the patches. The brilliant craftsmanship and trendy design are perfectly complemented by the vintage wash. Chevignon also delights trendsetters with the dark blue jeans featuring colourful labels in and on the pockets, as well as on the sides, creating layers and a bold contrast.

Guy Azoulay, the founder of Chevignon, loves travelling and adventures. Wherever he goes, he always collects special labels and badges that remind him of the unique journeys and memories. It inspired Chevignon to launch its first Label Collection in 1994 and the resounding success was followed and continued by more highly-acclaimed generations. The legend continues now as the 6^th generation of the Label Collection arrives.  

The 6^th generation features a unique set of badges incorporating iconic motifs, including the wing that represents the freedom of aviators, rank insignias and the star that stands for honour. Started as a purely jeans series, the new collection now offers military pants, shirts, tops, jackets and skirts to create a tough and stylish look. Chevignon also incorporates the labels into the military designs. The jacket inspired by the M65 military jacket comes with four pockets and a modern detachable hood. While the denim and leather add a modern touch to the look,  the embroidered Chevignon label on the front highlights the edgy military style.

For ladies, the denim jacket based on the cutting of the F2 military jacket keeps the double zippers on the front and matches them with a standing collar and waist drawstring to create the structural silhouette and tough charm. In addition to the double zippers, the slim-fit denim dress also comes with subtle details, such as the stitching on sleeves and sides, and rank insignias and wing badges on the arms and sides, showcasing a refreshing look. This season, Chevignon, known for its fashion military style, further completes the military look with more stylish military jackets and camouflage designs.