PRADA @ SS2013 Eyewear Collection

Prada SS2013 Eyewear collection is synonymous with a style which has often set the beauty standards for others to follow, and not only in fashion. An innovative spirit, curiosity and a strong craftsmanship tradition are the tangible signs of a value that permeates the entire production process, from the initial idea through to the sales point.

The Men collection also reflects an obsession with simplicity that transpires in all of the season’s looks. Nothing decorative or unnecessary is added to the straight, classic lines, well defined by the collection’s white, Baltic blue and amaranth colors. Simple contemporary elegance is what characterizes the models of the new summer collection. The lines are thick and sharply defined, sometimes markedly rimmed in metal on the fronts, other times lightly emphasizing, without excesses, a strong, determined personality.

The women collection combines simplicity and class. The clear-cut lines of these glasses reflect a strong yet feminine personality. Materials and thicknesses become more noticeable, without excesses. The zyl-metal and the acetate models add hints of retro style. There is a particularly appealing quality to these ultralight metal and acetate structures, with their rounded lenses almost imperceptibly framed in classic tortoiseshell tones. In the season’s special models, the flower in contrasting white and black is the motif of the new advertising campaign.