MIU MIU @ FW2013 Ad Campaign

MIU MIU FW2013 Ad Campaign evoking a spirit of adventure and daring, captures the passage of girls in a twilight cinema-scape loaded with intrigue, imagination and femininity. Set at the end of a seaside pier their stories unfurl against a mysterious cityscape and vanishing horizon. In a fabricated reality of noir optimism, Inez & Vinoodh capture a diverse and exhilarating cast of characters including Katlin Aas, Emily DiDonato, Daphne Groeneveld, Georgia May Jagger, Adriana Lima, Marina Nery, Hind Sahli, Anne Verhallen and Lindsey Wixson. The pairings reflect the provocative free spirit of Miu Miu in interactions that amuse and scintillate.

With elongated silhouettes, splashes of vivid colour and bold patterns, the collection has a modern sensibility, laced with humour and vitality. Polka dots and stripes envelop sharply tailored suits, wide shouldered coats, stockings and crisp neckerchiefs. Vital pinks, neon orange, pastels and inky blacks interact in a palette of unconventional vibrancy evoking effortless confidence. From these curious rendezvous materializes the idiosyncratic sense of adventure that encapsulates this unique and unpredictable collection.

The uptempo quirky dance video, directed by Inez and Vinoodh. The spirit and personality of each model is captured as they clap and sway through the video. The models’ interaction plays off the curious femininity of the collection as they move harmoniously with the rhythm and mood of the music.

While standing on the dock of the bay waiting for a ferry, they dance away the fun of the night before returning home in the early morning. Just as the curious and ever unpredictable Miu Miu collection is alive with spontaneity, they dance instinctively carefree to a rhythm that portrays them as unequivocal Miu Miu girls…