LONGCHAMP graphic design of POIS plays with layer on layer of dots that are repeated to infinity. Dots mix and bump into each other until they are out of focus. This print comes on velvet canvas and offers visual matter that is very geometrical. It follows the design style of David Hicks, the muse of Longchamp in AW2013. Enriched with black and white dots, the 2 base tones fuchsia or cumin instigate the revival of the visual stimulation in the 70’s. This line best matches young ladies looking for fantasy, colours and relief.
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