ETRO @ AW2013/14 Ad Campaign

 ETRO AW2013/14 Ad Campaign evolves through the digital age. Deep, rich hues reveal a profound, darker and altogether more philosophical spirit within the Etro Man and Woman, drawing the two characters together whilst adding a modern twist to a heritage setting. A decadent villa filled with ornate, golden furnishings and fresh flowers in bloom makes the perfect backdrop in reference to the past.

Muted beams of daylight stream across the room, adding a tonal balance that draws out the curiosity and passion for detail within each piece. Mixed with contemporary Italian tailoring, natural and digital prints seamlessly intertwine, as each motif writes another chapter in the elaborate story of New Tradition. Classic inspiration and contemporary details collide in the ultimate mix of masculine and feminine style.