BIOEFFECT Debut @ Harvey Nichols Hong Kong

BIOEFFECT, Iceland's most prestigious skincare brand debut in Hong Kong Harvey Nichols in July. The award-winning skincare brand features its award-winning and scientifically proven hero product EGF Serum, together with BIOEFFECT DAYTIME, BIOEFFECT 30 DAY TREATMENT and BIOEFFECT BODY INTENSIVE which have won numerous hearts of the beauty editors and celebrity users in Europe. Scientists in Iceland, led by the brand's co-founder Dr. Bjorn Orvar, have developed a revolutionary skincare product after more than a decade of extension research in plant biotechnology. The skin-rejuvenating phenomenon is called BIOEFFECT EGF Serum. Made by Sif Cosmetics, it is the world's first skincare products to contact cellular activators made in plants. Six months after its launch in Iceland, the serum is already being used by over 20% of Icelandic women. The BIOEFFECT EGF Serum contains only nine ingredients neccesary to maintain and stimulate the function of the EGF cellular activator. No preservatives, fragrances or unessential fillers are added to the serum.

BIOEFFECT 30 Day TREATMENT is an intensive anti-aging boost that will change your expectations to skin care. By supplying your skin with three cellular activators found in high concentration in younger skin, it delivers real, noticeable results, renewing the visual qualities of firm, radiant and youth looking skin.

BIO EFFECT BODY INTENSIVE is a concentrated rejuvenating body serum that hydrates and nourishes the skin making it look and feel softer, firmer and more youthful. BIOEFFECT DAY TIME has ben specially developed as an active counterpart to the highly effective BIOEFFECT EGF SERUM to prolong its night-time activity.