3.1 Phillip Lim Fall 2013 advertising campaign ‘SONOMAMA’ Film. "as the way it is/as it is/ as the way you are/as you are embodies the nonchalant ease and eclectic style of the partners, girlfriends and lovers of the racer generation - steadfast in their presence, as they are. It is created to reflect the spirit of the season. Filmed on location on the streets of Tokyo the campaign stars Japanese actress; Kiko Mizuhara and Louis Simonon; the son of Clash guitarist Paul Simonon alongside their eclectic tribe of friends. The Campaign also features ‘Black Shadow’ a notorious Japanese rockabilly gang.
3.1 Phillip Lim has long designed product for the global citizen on the move - as reflected in the
campaign concept - with understated, elegant clothes that imbue a strong sense of discovery.
‘SONOMAMA’ the film can be viewed exclusively at 31philliplim.com The Print campaign captured during filming was shot by long-time collaborator But Sou Lai and is set to launch in Fall Issues of Another, LOVE, Interview, The Gentlewoman and Harper’s Bazaar.
Creative Direction: James Lin DJA
Photographer: But Sou Lai
Cinematographer: Eduard Grau
Stylist: Nancy Rohde
Model: Kiko Mizuhara
Model: Louis Simonon
No comments:
Post a Comment