Shanghai Tang SS2013 ad campaign expressing its role as the global curator of a distinctly modern Chinese aesthetic with updated easy pieces for everyday style. Through a fresh interpretation of timeless elements, the collection offers a versatile blend of glamour and relaxed elegance.
Imaginatively framed by photographer, Richard Bernardin, the season’s campaign captures a cosmopolitan couple at their exquisite weekend retreat outside of Paris. Bernardin brings a cinematic eye to intimate scenes of everyday life throughout the luxurious art décor villa.
Chinese celebrity actor Hu Bing, Shanghai Tang’s vision of the charismatic modern man, luxuriates in the living room amidst practical splendor. Paired with rising Chinese supermodel Zhang Lina, the image they offer to the collection is one of intimate elegance, whether they are lounging over brilliant conversation or stepping out the door to an evening soiree. Both add strokes of Oriental romance and passion as the SS2013 look for Shanghai Tang.
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