Johnnie Walker® Blue Label™ @ “Tribute To Game Changers”

Johnnie Walker Blue Label pays tribute to Bruce Lee’s legendry life and fighting spirit to follow his instincts through the “Tribute to Game Changers” television commercial. The commercial is directed by Grammy award-winning Director Joseph Kahn, using a remarkable way of storytelling that utilizes spectacular Computer Graphics technology engineered by the famous production company named The Mill. The film concept was devised and led by BBH China. Inspiration from today’s Game Changers: Game Changers will always Keep Walking.

Bruce Lee needs no introduction. Among his many achievements, Lee founded the discipline of Jeet Kune Do; made kung fu officially a part of the English vocabulary and totally transformed Western views on martial arts, as well as in China, as he became the first Chinese man to conquer Hollywood. Water was a special source of Lee’s inspiration to achieve success. He believed water is like our instincts, shapeless, formless. But its power can change the world. - “Be water, my friend”. 

Shannon Lee, daughter of Bruce Lee, once described her father’s impact on the world: “Something 2 about my father’s legacy needs to be carried forward as the world grows, evolves and continues. No matter how the world changes, we are all unique individuals. We can all learn from his life example and continue to be inspired by what he has achieved and try to bring it into our own lives.” Bruce Lee’s story continues to inspire the next generation. In China, people from all walks of life are motivated by Lee’s attitude to overcome the challenges they face giving them the courage to follow their intuition and strive to become the game changers of today. There are some remarkable pioneers in China who already go beyond the current social definition of success with their achievements. They are changing the face of society and are an inspiration to people across China.

“I will not follow the rules, but make them; not just think, but feel.” The same belief harnessed by

Bruce Lee goes beyond the limits of time, culture and race; it has evolved as an ever-lasting spiritual totem recognized worldwide. The Johnnie Walker Blue Label “Tribute to Game Changers” will not only celebrate Bruce Lee but also China’s present-day game changers through a series of activities, influencing a broader audience to keep walking. The unprecedented television commercial and the campaign in the following months will showcase the incredible stories of renowned game changers in China to ignite the public’s discussion and to inspire more people to progress in life, perfectly complimenting the brand spirit of “Keep Walking”.