FENDI @ The Glory of Water

FENDI “The Glory of Water” project was revealed to celebrate the opening of FENDI’s new boutique in Paris in July 2013. An exhibition of images taken by Karl Lagerfeld of the fountains of Rome, the restoration of the film “Histoire d’Eau”, produced by FENDI in 1977, and the publication of an eponymous photobook edited by STEIDL.

 FENDI announced its funding of the restoration of the Trevi Fountain in Rome. This philanthropic act of sponsorship by FENDI gives way to a vast project of the preservation of Rome’s heritage: “FENDI for Fountains.” This venture concerns not only the Trevi Fountain but also the complex of the “Q uattro Fontane” and other iconic Roman fountains. Historical ties have existed between Rome and FENDI for decades. As the birthplace of FENDI in 1925, Rome has proved to be an inexhaustible source of inspiration for the brand and has given way to a true love story.

 “It is our duty to pay tribute to the city of Rome, which has given so much to us, it is part of FENDI’s creative heritage,” said Silvia Venturini Fendi, who represents the third generation of the fashion house. Pietro Beccari, Chairman and CEO of FENDI, stated: “I believe that at this moment in time it is essential for Italy, and Rome in particular, to promote a positive message of reconstruction, renewal, and restoration, capable of reaching far beyond its borders, as a strong sign of change. And I believe that it is significant that this message is coming from a historical Roman fashion brand such as FENDI. This project allows us to once again reinforce our geographical and cultural Roman roots, which we are very proud of.”