Bell & Ross @ ONLY WATCH 2013

Bell & Ross is taking part in ONLY WATCH for the third time, as it is particularly sensitive to its actions and incredible mobilization in favor of research and prevention of muscular dystrophy. The brand wants to show, once again, its unwavering support to this great event of solidarity towards children who are victims of the disease. This desire to make a commitment and take action has resulted in the production of a unique box set. This lavish case fashioned from high-quality wood contains six watches: the BR01 HORIZON, ALTIMETER and TURN COORDINATOR created in 2012 and the BR01 HEADING INDICATOR, AIRSPEED and CLIMB created in 2013. Instruments essential to aeronautical navigation inspire them all and they have as their common and unique denominator a touch of orange. Orange is the ultimate color for aeronautical instrumentation due to its high level of legibility and capacity to make essential information stand out from contrast. It is also a traditional color for Bell & Ross, which has used it on timepieces for the same reasons.

This box has been personalized for ONLY WATCH and is designed like a dashboard on which the key instruments are laid out in a T for optimum legibility. It will give its possessor the impression of owning a piece of an aircraft cockpit. ONLY WATCH is organizing its fifth consecutive annual auction of exceptional, unique models produced by almost 40 leading watchmakers. After a two-month travelling exhibition taken around the world, from Singapore to Hong Kong, Shanghai to Beijing, New York and Geneva, the auction will be held in the Principality of Monaco at the time of the Monaco Yacht Show on September 28, 2013. Antiquorum, an internationally recognized watch expert will lead the auction once again.